LOVED BY 100S OF RIDERS ACROSS THE WORLD (1)

helping mountain bikers over 40 to enjoy every ride more

In just 12 weeks, The Over 40s MTB Program will help you ride further, faster and have more fun on your bike. All whilst building strength and reducing aches and pains.

Why Getting Stronger Matters for Mountain Bikers Over 40...

✅ “I feel like I’m losing power and endurance every year.”

✅ “My back, knees, and shoulders ache after riding.”

✅ “I don’t have time for long gym workouts—I just want to ride!”

✅ “I know I need strength training, but I don’t know where to start.”

✅ “I take longer to recover than I used to.”

If any of these sound like you, then you need The Over 40s MTB Program.

A simple, effective training system designed specifically for mountain bikers over 40—helping you build strength, improve endurance, and recover faster, all without wasting hours in the gym.

START TODAY

WHAT RIDERS SAY

I can feel a huge difference in my strength, I did a 2500ft bike ride in the Peak District yesterday with some 28 very fit enduro riders and managed to pretty much stay with them and didn't hurt as much as usual.:-] So massive thank you, the programme is brilliant I plan to keep this going now permanently.
Matt Robinson
Matt RobinsonUK
After avoiding any structured training for years I decided to try The Strength Factory's, "Over 40s Programme" and I'm so glad I did. After the 20 weeks were complete I had developed a base fitness level, settled into the routine without going too hard, too fast and began the riding season in much better shape while juggling my family and work life. The workout variety is great, and I enjoy having new goals to work towards each block. I highly recommend the program.
David Walsh
David Walsh40 - England
Definitely feeling the benefits. I'm riding faster and feeling stronger for longer. I rode both Cwmcarn red loops at the weekend, which for me is a big ride, and I was setting PBs up and down all day. No backache and not stiffness the next day.
Sam B
Sam BBristol
It's almost a year since I committed to strength training with The Over 40s Programme. It's been one of the best decisions I have made for my overall health and fitness. I've seen benefits on and off the bike, generally I'm stronger on the bike, climbing in particular is much easier probably because I'm also 9kg lighter. I can move the MTB around easier and I feel much more in control. Can't recommend the program enough I'm 55 and feel fitter stronger and riding better than when I was 40.
David Winton
David Winton55 Years - Scotland
Single best investment I've made in my mtb riding this year - the Over 40's Programme is clear, accessible and builds up neatly, plus Ben was always just a text way. Payback is more commitment and confidence on the trail, more fun and yes definitely more speed!
Ben harris
Ben harrismtb rider
I have really enjoyed the gym program for over 40 year olds that Ben has put together. There is plenty of variety in the exercises and added bonus having "at home" training options for those days when life gets busy or you cant make it to the gym but still want to log a workout. I can see how the exercises are applicable to mountain biking, focusing on developing single leg balance and strength, whilst also developing whole body strength and conditioning. I welcomed the weekly emails to inspire and keep the momentum up, giving the program a more personalized touch. Having the ability to direct message Ben through the "Train Heroic" Gym App was a great benefit too. I would highly recommend this to all mountain bikers of any ability to help make you a better and stronger rider.
craig froome
craig froomeusa
43 year old female rider. Finding and working with Ben's Over 40's MTB programme has been amazing and exactly what I needed to improve my strength and perform better on the bike. The programme is very well-structured, thorough instructions, good length of sessions, and really effective. It has been fun to try new excercises and I feel stronger on the bike. I particularly appreciate that it is a program tailored for mountainbikers and meeting the needs of us in our 40s. Looking forward to continuing with the program. A good investment in healthy MTB-life.
maria m
maria m43 Year Old Woman
The Over 40s MTB program, and now the Over 40s Subscription, have given me vastly improved strength, confidence, and mental well-being. It has changed my outlook on life. I was in a slump and not working out other than weekly rides, and although not easy, the Over 40s MTB program safely introduced me to strength training and built me back up. I really like the Train Heroic platform, which provides video links and history. Ben is also responsive and available to answer questions through group or private chats. Overall, I couldn't be happier with the program. Of all the MTB money I have spent, this is the best value and has made the biggest difference.
william moonspain
I used Ben’s programs in the past and enjoyed them. I’m currently just finishing the Over 40s MTB 20 week and transitioning over to the Over 40s monthly plan. I thought signing up to the over 40 plan was admitting I was getting old and if I’m honest my ego struggled with the decision. As always my ego couldn’t have been more wrong and needs to get back its box. After 5 blocks of consistent training on the over 40 plan, i just hit a lifetime PB (21watts per kilo) for my 5 second sprint power at the ripe old age 43 whilst managing to juggle kids, jobs and riding my bike. Couldn’t recommend this program enough to anybody who’s over 40 and wants to improve and prolong their riding.
gareth shaw
gareth shawuk

WHAT MAKES THIS DIFFERENT TO OTHER PROGRAMS?

✅ Designed specifically for busy riders over 40.

✅ Kinder, more gradual approach that builds you up instead of wearing you down.

✅ Focuses on bodyweight training and quality movement rather than heavy barbell work and random beastings.

✅ Written based on 1000s of face to face coaching hours with riders in their 40s, 50s & beyond.

our promise....

💥 After just 4 weeks you’ll feel the difference each time you ride.

💥 After 8 weeks you’ll feel the difference every day, both on and off the bike.

💥 After 12 weeks, your riding will be transformed. You’ll simply enjoy every ride more.

Enjoy Riding With Friends
LOVED BY 100S OF RIDERS ACROSS THE WORLD (1)

why train with the strength factory?

➡️ 10 Years Of Coaching Experience With MTB Riders Of All Levels.

➡️ Real Results On & Off The Race Track – Our Approach Works.

➡️ Widely Published Across the Online and Print MTB Media.

➡️ Thousands of Riders Helped Across the World.

➡️ Tried & Tested Online Programs.

➡️ All Programs Are Covered By A 100% Money Back Guarantee.

JOIN NOW FOR ONLY $99

FAQs

Within the first 60 days you can get a full refund for any reason. For instance, if you change your mind, don’t have time, don’t like it or don’t feel the benefits on your bike.

Don’t worry though, you won’t want your money back… This training approach works!

The program is designed to work in a gym or at home, with options for both each week.

For home training the minimum kit you will need is a set of resistance bands, foam roller and a mat. 

You just need a smartphone that is able to download the TrainHeroic app. TrainHeroic works with iOS and Android.

Yes, absolutely. The program is progressive and at every stage you are coached through the exercises with HD videos.

Just take your time and pay attention to your technique and you will pick it up in no time.

Yes, it is. We have both men and women making progress on the program.

Yes, The Strength Factory is based in the UK, but we use an American app to provide you with the best training experience.

This means the exact price in GBP EUR CAN etc will vary slightly with exchange rates. 

This is for a wide range of 40+ riders. It is mostly aimed at riders who are new to strength training or who are coming back to training and exercise after injury, parenthood and so on.

If you are a fitter rider with some gym experience then you may be better off using The Complete MTB Program instead.

You can start making progress at any time of the year, even during peak riding season. The sessions are kind to your body and joints, so whilst you might be sore after the first few sessions you should still be able to enjoy your riding whilst doing the program.

This is totally down to you and your doctor or physio to decide. We never suggest that you train through pain, however if you have a small niggle, you can often train around it, making good progress in other areas whilst doing your rehab.

Many people report improvements in niggling knee, hip and lower back injuries when they use the program too, so it might help. Train at your own risk though.

The amount of time you train is up to you. This plan is made for busy riders like you.

Each week, you are provided with 2 main training sessions that take about 45 minutes to complete. At first it will take a bit longer as you become familiar with the app and the new exercises, but this will drop as you learn.

You then have a third, optional shorter session to top up your fitness on weeks where you do not ride as much or when work is quiet.

At the end of the 12 week program you will be allowed to join Part 2 of The Over 40s MTB Program.

You will receive all the details for this by email towards the end of the 12 weeks.

You can also repeat all or part of this programme as you have lifetime access. Just increase the difficulty slightly to continue progressing.

Yes, we have a number of riders in their 30s using the programme and getting great results too. If you are lacking fitness, coming back from injury, overweight or new to strength training then this programme will work for you too.

If you are a younger rider, injury free, with a good level of fitness then you should consider The Complete MTB Program instead.

No, it is a one off payment that gives you lifetime access via the app.

If The Over 40s MTB Program doesn’t work for you for whatever reason, we’ll give you a full refund within the first 30 days, no questions asked. 

Don’t worry – it happens to us all. Most people will not simply manage to complete this in 12 consecutive weeks.

At any time you can re-start the program or reset it so you don’t miss out. You can train as much or as little as you like as you have lifetime access.

Got questions? Get in touch!