The Over 40s MTB programme

app based STREngth & fitness for riders over 40

Feel Great every time you ride

The biggest upgrade you can make to your riding, is you.
Ride further, climb higher, hit the trails with more confidence.
Short on time? No problem. Get results from just 2 hours per week.
20 Weeks of training designed to make riders over 40 feel amazing on and off the bike.
Money Back Guarantee: Ride faster in a month or your money back.

The Over 40s MTB Programme will help you to enjoy your mountain biking more. Sign up today to start your journey.

Billed in $USD as the app is US based. About: £148 €174

Clicking will take you to TrainHeroic app for sign up.

20 weeks of MTB Strength training.

at home or the gym.

I get it. You’re short on time, you want to get more from your riding and be fitter on your bike, but you’re not sure how……….

That’s exactly what The Over 40s MTB Programme is all about…….. Making the most of your valuable time so you can start making progress on your riding fitness right away.

If you commit a minimum of just 2 hours per week you will feel better on your bike in a month – or your money back – guaranteed.

Remember you get lifetime access too, making this amazing value as you can pause and repeat your training as many times as you like.

Invest in yourself and join 100s of rider from around the world by signing up now…….

Benefits of improved fitness for riders over 40

fewer injuries

Build a more robust and capable body, get fewer injuries, and enjoy pain-free riding.

More confidence

With strength comes an improved riding position and more confidence every time you ride or race.

Increase Fun

Ride your best from the first climb to the last lap. Stronger riders enjoy bigger days & longer descents whilst having more fun.

How it works

20 Weeks of app-based MTB specific training.
2 Strength sessions per week + extras like mobility and breath work.
Easy to use PDF training guide.
Coach support via in app messaging.
Lifetime access means it’s flexible: Stop/pause/resume training to fit your lifestyle.
One time payment of $189 is less than $10 per week.
Proven approach guarantees results or your money back. No wasted time or effort….. buy risk free.
To find out more about how it works, watch the short video, below…….

what riders on the programme say........

I can feel a huge difference in my strength, I did a 2500ft bike ride in the Peak District yesterday with some 28 very fit enduro riders and managed to pretty much stay with them and didn't hurt as much as usual.:-] So massive thank you, the programme is brilliant I plan to keep this going now permanently.

After avoiding any structured training for years I decided to try The Strength Factory's, "Over 40s Programme" and I'm so glad I did. After the 20 weeks were complete I had developed a base fitness level, settled into the routine without going too hard, too fast and began the riding season in much better shape while juggling my family and work life. The workout variety is great, and I enjoy having new goals to work towards each block. I highly recommend the program.

Definitely feeling the benefits. I'm riding faster and feeling stronger for longer. I rode both Cwmcarn red loops at the weekend, which for me is a big ride, and I was setting PBs up and down all day. No backache and not stiffness the next day.

It's almost a year since I committed to strength training with The Over 40s Programme. It's been one of the best decisions I have made for my overall health and fitness. I've seen benefits on and off the bike, generally I'm stronger on the bike, climbing in particular is much easier probably because I'm also 9kg lighter. I can move the MTB around easier and I feel much more in control. Can't recommend the program enough I'm 55 and feel fitter stronger and riding better than when I was 40.

Day 1: Strength Training
Day 2: Mobility and Breathing
Day 3: Strength Training
Day 5: Optional Bodyweight Training
Day 6/7: Ride Your Bike!
You organise your week, your way.
Still ride with your mates and have fun.

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Why train with the strength factory?

join the strength factory and start transforming your riding today…………

1. 10 Years Of Coaching Experience With MTB Riders Of All Levels.

2. Real Results On & Off The Race Track – Our Approach Works.

3. Widely Published Across the Online and Print MTB Media.

4. Thousands of Riders Helped Across the World.

5. Tried & Tested Online Programmes

6. Friendly & Open Approach To Coaching and Training.

7. We ALWAYS Put The Rider First.

8. All Programmes Are Covered By A 100% Money Back Guarantee.

you're in safe hands

As a rider over 40, your time and effort are valuable, especially if you have to juggle work and family time too. Luckily for you, we are experts at providing training for mid-life riders………

Just take a look at some of the videos and podcasts we have done on the subject over the years and you will see that with The Strength Factory, you are in safe hands…….

Ben has appeared on The Downtime Podcast many times, including this recent episode called, ‘Better Human, Better Rider,’ packed full of useable advice for busy riders like you. DOWNTIME PODCAST

your coach - ben plenge

A life-long mountain biker, Ben Plenge fell in love with riding on dirt in the ’90s and hasn’t slowed down ever since.

He found a love for fitness during his career in the British Army where he served tours in Iraq and Afghanistan and retired as a Captain. On leaving the Army, Ben qualified as a professional coach and set up The Strength Factory to help riders of all levels smash their goals. These days Ben balances his own riding and fitness with being a husband, and father of two wild kids whilst also running The Strength Factory.

You may have also heard Ben on the Downtime Podcast chatting to Chris about all aspects of MTB training and fitness. His episodes are some of the show’s most popular, thanks to a realistic and jargon-free approach, and a belief that any rider can get more from their riding with some simple fitness training.

Ben’s athlete list includes top elite riders like Joe Smith and Vero Sandler and he has previously coached World Cup pro’s Wyn Masters & Charlie Hatton. As well as pro riders, Ben has coached hundreds of trail riders and age category racers to take on challenges like Trans Madeira, Stone King Rally or just to ride further and feel better. When you sign up to a Strength Factory training programme you’re in safe hands.

FAQs

Do I need access to a gym?

The programme is designed to work in a gym or at home, with options for both each week.

For home training the minimum kit you will need is a set of resistance bands, foam roller and a mat.

Do I need any other equipment?

You just need a smartphone that is able to download the TrainHeroic app. TrainHeroic works with iOS and Android.

I don't have any training experience. Can I still use the programme?

Yes, absolutely. The programme is progressive and at every stage you are coached through the exercises with HD videos. Just take your time and pay attention to your technique and you will pick it up in no time.

Is the programme suitable for women as well as men?

Yes, it is. We have both men and women making progress on the programme.

Why is the price in dollars. Aren't you based in the UK?

Yes, The Strength Factory is based in the UK, but we use an American app to provide you with the best training experience.

This means the exact price in GBP EUR CAN etc will vary slightly with exchange rates. It is something we are working on.

What abilities can use the programme?

This is for a wide range of 40+ riders. It is mostly aimed at riders who are new to strength training or who are coming back to training and exercise after injury, parenthood and so on.

If you are a fitter rider with some gym experience then you may be better off using The Complete MTB Programme instead.

It's already March (insert month) can I start now, or is it too late?

You can start making progress at any time of the year, even during peak riding season. The sessions are kind to your body and joints, so whilst you might be sore after the first few sessions you should still be able to enjoy your riding whilst doing the programme.

I have an injury, can I still use your programme?

This is totally down to you and your doctor or physio to decide. We never suggest that you train through pain, however if you have a small niggle, you can often train around it, making good progress in other areas whilst doing your rehab.

Many people report improvements in niggling knee, hip and lower back injuries when they use the programme too, so it might help.

I work long hours and have a busy schedule. How much time do I need?

The amount of time you train is up to you. This plan is made for riders like you.

Each week, you are provided with 2 main training sessions that take about 45 minutes to complete. At first it will take a bit longer as you become familiar with the app and the new exercises, but this will drop as you learn.

You then have a third, optional shorter session to top up your fitness on weeks where you do not ride as much ow when work is quieter.

What happens after the 20 week programme?

At the end of the 20 week programme you will be invited to join a monthly Over 40s MTB subscription plan.

You will receive all the details for this towards the end of the 20 weeks.

You can also repeat all or part of this programme as you have lifetime access. Just increase the difficulty slightly to continue progressing.

Is the plan suitable for riders under 40?

Yes, we have a number of riders in their 30s using the programme and getting great results too. If you are lacking fitness, coming back from injury, overweight or new to strength training then this programme will work for you too.

If you are a younger rider, injury free, with a good level of fitness then you might want to consider The Complete MTB Programme instead.

Am I tied into a contract or minimum term?

No, it is a one off payment that gives you lifetime access via the app.

What if I don’t like it or it doesn’t work for me?

If The Over 40s MTB Programme doesn’t work for you for whatever reason, we’ll give you a full refund, no questions asked.

What if I get sick, injured or miss a week?

Don’t worry – it happens to us all. Most people will not simply manage to complete this in 20 consecutive weeks.

At any time you can re-start the programme or reset it so you don’t miss out. You can train as much or as little as you like as you have lifetime access.